As you browse the Black Friday and Cyber ​​​​​​Monday sales this week, your purchases may be highlighted in the Las Vegas Sphere.
Shopify worked with Sphere to create a direct upgrade to the Exosphere facility — which it claims is the world’s largest LED screen — covering the immersive Sin City space, a world-class venue. The screen opened to advertisers last year, offering a new, more advanced way for advertisers to make their mark in the popular city above.
It’s also a way for Shopify to highlight the quality of its platform. Often invisible, the ecommerce technology behind the scenes in businesses ranging from small businesses to large retailers, Brennan Loh, chief brand officer at Shopify explained.
“And every year, Shopify will be the second largest retailer in the US,” Loh said. Last year, the value of sales on the platform since its inception exceeded $1 trillion.
It’s the second year in a row that Shopify has partnered with Sphere to bring Black Friday shopping data from its ecommerce platform to Las Vegas. The Live Globe concept precedes Sphere, however—Shopify has been creating a digital visualization of Black Friday shopping data every year since 2018.
Live Globe shows a world map with light lines that cross borders and continents while shopping – visualizing every transaction that takes place through the ecommerce platform.
This year, there will be more Easter egg-style shows, Loh explained. For example, every time a customer makes their first sale on the platform, a light will explode from their location on the map.
BFCM Live on @SphereVegas
But I mean really live! It turns out that Sphere can be powered by a non-existent engine, so of course we have to go there. Order from your phone, see it arc in front of you! pic.twitter.com/ecsNIQhVic
– tobi lutke (@tobi) November 29, 2024